Privacy Policy


The General Regulation on the Protection of Personal Data (Regulation No. directly to all entities that process this data, in any member state of the European Union, namely Portugal.

AM Live, Unipessoal, Lda. (hereinafter referred to as AM Live) in the context of its activity, it processes personal data, aiming to ensure rigorously, effectively and safely the protection of all data collected and processed.

This Privacy Policy describes AM Live's practices, including the User's choices regarding the collection, use and disclosure of certain information, including personal data, within the scope of the website «A Nova Cinderela no Gelo».

By using the website, the User acknowledges the processing of their personal data by AM Live in accordance with the provisions that follow.


a) What is personal data?
Personal data is all information of any nature, collected on any type of support, relating to a natural, identified or identifiable person. The set of information that can lead to the identification of a particular person is considered identifiable, namely by reference to an identifier (such as an identification number or location data).

b) From whom do we collect personal data?
In view of the activity carried out by AM Live, data of natural persons are processed, who present themselves to AM Live as Users of the site and wish to access exclusive content.

c) What personal data do we process and how do we collect it?
AM Live only collects data that proves to be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.
The collection of your data will be done in writing, by filling in forms.

In order to carry out the different purposes, we may collect, in particular, the following types of personal data:

> Identification and contact data (name, gender, age group, county of residence, marital status, academic qualifications and e-mail)

Additionally, we may collect data and have access to information that you voluntarily share with us, through a feedback or satisfaction survey, in person, by email, on a social network or website. This may include, for example, any information that you share publicly on a social network or information that is part of your profile on a third party's social network and that you allow the social network to share with us.


a) Why and on what basis do we use your personal data?
All data collected and processed by AM Live is based on one of the following conditions of legitimacy:

> Execution of a contract or pre-contractual steps: when the processing is necessary for the performance of a contract to which you are a party or for pre-contractual steps.

> Compliance with legal obligations: when the processing is necessary for the fulfillment of a legal obligation.

> This includes, for example, the communication of data with other public (national and community), fiscal or judicial bodies.

> Public interest: when the processing is necessary for the exercise of functions of public interest.

> Legitimate interest: when the processing proves to be necessary for the pursuit of the legitimate interests of the entity responsible for the treatment or of third parties, without prejudice to the rights and freedoms of its customers and/or users.

> Consent: When the collection is preceded by your express, specific and informed consent, through written support or via the web. We collect your consent, for example, for purposes related to satisfaction surveys and marketing.

b) What are the purposes for which we collect your data?
Personal data collected by AM Live is only processed for specific, explicit and legitimate purposes. Whenever personal data are collected, they are intended exclusively for the purposes expressly identified at the time of collection.

AM Live, as data controller, uses the information collected for legal and contractual purposes, customer management, for historical and statistical purposes, quality control of service and customer assistance, commercial contacts and marketing. The information collected is also used to adapt our products to our customers and improve our services.


AM Live processes and keeps your data only for the period that is necessary for the pursuit or completion of the purposes of the treatment for which they are intended, in respect of the maximum periods necessary to comply with contractual, legal or regulatory obligations.

As a general rule, and when there is a contract that legitimizes the processing of your data, AM Live will keep such data as long as such contractual relationship is maintained.
Other circumstances exist, such as compliance with legal or regulatory obligations, which legitimize treatment for a longer period, for example:

> For the purposes of complying with tax obligations, personal data relating to invoicing must be kept for a maximum period of ten years from the date on which the act was carried out);

> The pendency of a legal process may legitimize your data to be kept for a longer period of time.

At the end of the conservation period, AM Live will proceed with the deletion of said data.


Under current legislation, from the moment we collect and process your data, there is a set of rights that, at any time, you can exercise with AM Live.

a) What are your rights?
At any time, you have the right to access your personal data as well as to know what treatment they are subjected to and, within the limits of the contract and the law, to change, oppose or limit the treatment, decide on the automated treatment of the themselves, withdraw consent, request its portability or erasure (provided there is no other valid basis that legitimizes such treatment).

b) How can you exercise your rights?
If you wish to exercise any of your rights listed or clarify any doubts related to the matter, you should address your communication to or in writing to the company's headquarters.

You may also file any claim with the National Control Authority.


a) With whom do we share your personal data?
Given the activity of AM Live, and depending on the respective purpose, your data may be shared with third parties, which include national public bodies and private entities for the purpose of complying with legal or regulatory, contractual obligations or functions of public interest. .

AM Live has signed the necessary protocols with its subcontractors in order to obtain sufficient guarantees for the execution of appropriate technical and organizational measures and ensure maximum confidentiality, not sharing your data with third parties for commercial purposes and a quick and effective defense of rights. of the data subject.


a) What are cookies?
Cookies are small text files with relevant information that are downloaded by your access device (computer, mobile phone or tablet), through the internet browser (browser), when a website is visited by the user, being used to store information about visits. of users.

The cookies used by AM Live on the website do not collect personal information to identify the user.

The website only uses cookies to collect statistical information, in order to analyze the functioning of the website, the browsing experience of users, and to assess the relevance of its contents.

b) Disable the use of Cookies
All browsers allow the user to accept, refuse or delete cookies by selecting the appropriate settings on their browser. Thus, users can disable the use of cookies on the website at any time by modifying the browser settings.

However, it is important to note that disabling cookies may prevent some web services from working properly, affecting, in whole or in part, browsing.

If you have any questions related to the use of your personal data, you can, at any time, contact AM Live via telephone contact 225 370 463, email address, or in person at its premises, located at Rua João de Deus, nº400, 4100-458 Porto.